Sign of the times for icon

Historic moment: Peter Ruck, Joe Krinelos and Aaron Boscov were in Parramatta’s Auto Alley last week to see their sign removed by cranes from Heartland Holden.
Nanjing Night Net

More than 60 years of history was removed fromParramatta’s “Auto Alley”last week.

End of an era: The Holden House sign was a Parramatta icon until it was pulled down last Wednesday. It’s been there since the 1950s. Picture: Isabella Lettini

The Holden House neon sign has been a Church Street institution since the 1950s.

It waserected on top ofFair Deal Car Sales – Boyded Holden showroom, which is now Heartland Holden.

The sign was sold to motoring memorabilia collectorsAaron Boscov,Peter Ruck andJoe Krinelos for an undisclosed sum.

Mr Boscov’s father was surfing the internet when he came across thesign for sale via expressions of interest.

“It’s a classic case of it was meant to be,”Mr Boscov said.

“This sign is considered a masterpiece. We wanted to ensure the sign is preserved and in good hands.”

It followslengthynegotiations withHeartland Holden. Mr Boscov paid tribute to the dealership in making the deal possible.

“They wanted to ensure the sign was going to a good home, and would be enjoyed for many years to come.

“Once the deal was secured, wehad to organise the logistics side of things in terms of electrical disconnection, a boiler maker to unfix the sign from the frame, crane company to lower the sign, then securely transport the sign to our collection,”he told theSun.

The sign is on displayin the trio’sprivate collection tobe appreciated and preserved.

“It’s a sigh of relief.”

“We’ve been after the sign for many years and feared that it would be removed and forgotten with the proposed development of the site,

“We’re now able to sit back and view the sign in a similar setting while we take a trip back down memory lane and admire a period in time where the Holden brand dominated the automotive industry.

“It’s more just than a sign. It’s iconic to a city and an Aussie brand which once upon a time dominated the automotive industry within Australia. ”

Mr Ruck wants to find outmore about the sign’s history.

“We’re trying to find out how old the sign is,” Mr Ruck said.

“It was one of the last neon signs left in Sydney. We couldn’t have gotten a bettersigniconic to Australia. The sign will mean a lot more when Holden closes down its Australianmanufacturing operationsnext year.”

Mr Boscov added: “We enjoy motoring history and think it’s important for the future preservation of the sign.We’re also interested in hearing of past experiences of people with the sign or building. We’ve had a number of people mention how either themselves or family have worked at the premises once upon a time, or visited Church Street in the early days just to observe it in the night sky.”

What are your earliest memories of the sign? Email [email protected]南京夜网419论坛.This story Administrator ready to work first appeared on Nanjing Night Net.